Why trimplicity? What makes it simple?
With thousands litres of data of all different types pouring into the logs of the average digital business every second it’s hard to know what do with it in a sensible joined up way.
At trimplicity we do this by focussing on one simple reliable truth common to almost all digital businesses: there is a small minority of customers in every digital business that generate a disproportionately large amount of revenue.
Therefore, a dependable way to make sense of a digital business is to focus on these core customers and the data connecting them.
We think the growth for digital businesses will come from these core customers and others like them, the key is to understand them, retain them and get more of them.
Across digital businesses core customers, as we call them, share traits that make them the ideal focus of a data driven business