One of the characteristics of core customers is that they resemble the typical customer imagined when the service was first thought of, so the shop or service is essentially designed for them already and from the product perspective is close to spot on. But does that mean there is little to do?
The energy rule is as true for core customers as it for every other customer try to uncover what they want to do and make it as low energy or as easy as possible.
Above the ‘desire paths’ made by people’s feet give a visual idea of a lower energy alternative to the official path made by a local council. Every lower energy alternative for a core customer allows them to get what they want easier and increase the value of he service for them and the monetisation for the business. The classic example of this is the ‘buy now’ button on Amazon. This is a feature that can only be used by existing customers and customers that are comfortable with the service including their core customers in the early days of Amazon.